You know why we love what we do? Because people asked us to do it. Soma was launched in 2013 after a successful Kickstarter campaign showed founder Mike Del Ponte that people wanted something better from their water filtration. There were other products out there, other companies in the space, but Mike saw an opportunity to raise the standards and create products for the new generation of conscious consumers.
The world had turned a corner. We knew more, our technology was better (tiny devices that can show us the live faces of our loved ones halfway across the world!), and there were (still are!) people living in a space station more than 250 miles from earth – why couldn’t we have products that work well and are beautiful, kind to the earth, and socially responsible? Mike knew that we could.
It’s easy to make a pretty product or one that works well, or even one that is eco-friendly or philanthropic, but you as consumers showed us that you expect all four. And we, as a company, believe you should get what you want. So design, function, sustainability, and social responsibility became the building blocks of Soma.
Isn’t she gorgeous? It began with the Glass Carafe, a beautiful vessel that isn’t just a good way to keep filtered water in the refrigerator but that looks stunning on your tabletop.
Keeping your water clean and safe. Soma filters for Cadmium, Chlorine, Copper, Mercury, and Zinc and our filters are certified by the National Sanitation Foundation’s Standards 42 and 53 to ensure that these contaminants are kept out. And we filter for taste and odor too, so you can enjoy your drinking.
It’s better for you AND planet earth. Not only is glass eco-friendly (because it is made of compressed sand!) but the carafe was paired with the Soma filter, which is made primarily of coconut husks and thus biodegradable and compostable.
Giving back. Soma partnered with Charity: Water so that a portion of your purchase goes towards helping to bring clean and safe drinking water to every person on the planet.
We dove headfirst into the deep end of an established industry with something that hadn’t been seen before and we made waves (yeah, we’ll never tire of those water puns). And we’ll keep at it because that’s what you asked for.